Hello, I’m Ricardo. A problem solver at heart, industrial designer by training and a specialising generalist by experience in the digital realm. Having started on the agency side, I went to seek more significant problems with my consultancy Rapport and one and a half start-ups along the way. Altogether, I come with 15+ years helping companies serve an ever evolving customer through the combination of research, strategy, design and project management.

An essential premise of my work and personality is to understand what lies beneath the surface. Wading in ambiguous contexts I found my superpower: the capacity to bring new meaning to projects and purpose to teams with human-centred insights. To my woe, I also witnessed the most transformative instances being toned down because for too long innovation was unnecessary and risky.

Fast forward and the situation has taken an inevitable turn — innovation is now mandatory and can be de-risked.But, in the mad rush, I still see meaning and purpose taking the backseat to technology pushes and market pulls from the start; or failing to deliver due to teams becoming scatterbrained down the road.

That’s where I come in – leveraging my experience in the back-end with the best of what’s out there in innovation thinking I have of late revamped for a stewardship role across the board. It’s the outcome of trying to connect Design Thinking, Lean Start-up and Agile, only to realise that client teams lacked the connection themselves.
My proposition is thus simple — if you are struggling with innovation at the grass-roots or with disconnection among its parts I can help with an organic system of practice. As a bonus, you can dial how much of my skin is in the game or have your in-house catalyst coached in tandem.

Today is a great time to work this out.
Drop me a line!